IPA Construction
IPA Construction is a California-based ADU builder focused on accessible, high-quality residential design. Tralemix partnered with the team to elevate their digital presence through a full rebrand, modern website experience, and interactive tools that make construction planning simpler and more transparent for clients.
Client
IPA Construction
Industry
Meetings and Event Management
Project Type
Brand Refresh, Website Development, Custom Tools & Integrations, Consulting & Strategy
About This Project
IPA Construction approached Tralemix with an established brand and strong service offering, but their online presence didn’t reflect the scale, professionalism, or innovation behind their work. Our goal was to refresh their identity, enhance usability, and extend brand reach to new audiences while creating a digital foundation that supports long-term growth.
Project Overview
Tralemix led a complete transformation of IPA Construction’s digital ecosystem, including:
Full Brand Refresh — Refined the brand’s visual identity, messaging, and color system to convey professionalism and approachability across print and digital channels.
Website Design & Development — Rebuilt the site from a static one-page layout into a fully dynamic experience with detailed project archives, an ADU model catalog, and a resource hub.
Custom ADU Calculator — Developed an interactive tool allowing clients to receive instant cost estimates based on model, size, and customization options.
Renderings & Visual Assets — Created branded 3D model renderings to showcase ADU layouts and finishes, strengthening both credibility and visual appeal.
Consulting & Strategy — Provided guidance on CRM integration long-term content strategy to improve client retention.
Understanding the Need
Before building new digital tools, we examined how IPA Construction’s brand and website were limiting visibility and engagement.
Outdated Brand Perception
The existing brand identity no longer reflected the company’s growth or the professionalism of its service offerings.
Navigation & Technology Challenges
Clients struggled to find relevant information, models, and contact options due to poor content structure and UX flow.
Limited Website Functionality
Their single-page website offered minimal information and no conversion pathways for users exploring ADU options.
Need to Reach Broader Audiences
To grow, IPA needed to attract both homeowners and developers through a refined digital strategy and visual consistency.
Delivering the Right Solution
The refreshed brand, redesigned website, and custom ADU calculator position IPA Construction as an approachable expert in California’s ADU market. Supported by strategic consulting, a new resource center, and streamlined project archives, the site now informs, empowers, and guides clients toward their next build.
Brand Refresh
Dynamic Website Experience
Custom ADU Calculator
Strategic Consulting
From Concept to Code — Let’s Build Together
Tralemix combines strategy, design, and technology to create powerful digital solutions tailored to your goals. Whether you’re building something new or enhancing what exists, we’re here to make it happen.
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