Behind The Beards
Behind The Beards is a complete brand and digital presence developed from the ground up for a new real estate podcast, built to connect authenticity, humor, and professional insight within a cohesive, memorable identity.
Client
Behind The Beards
Industry
Meetings and Event Management
Project Type
Consulting, Brand Identity, Website Development
About This Project
Behind The Beards began as an idea, two real estate professionals launching a podcast that brings real conversations to the forefront of the industry.
Tralemix partnered with them from the very beginning, developing the entire brand identity, digital strategy, and online presence to help transform the concept into a recognizable brand.
Project Overview
As a full launch project, this collaboration included:
Comprehensive brand development, from logo and color palette to typography and visual language.
Strategic consulting, helping define the brand’s tone and select the right technologies for podcast hosting, e-commerce, and content management.
Website design and development, integrating in-site podcast listening, episode archives, and external platform links for a seamless user experience.
E-commerce implementation, allowing fans to browse and purchase branded merchandise directly from the site.
Understanding the Need
Launching a new brand from the ground up meant addressing the challenges that often come with starting fresh.
No Existing Brand Identity
The podcast needed a strong, cohesive visual and verbal identity to establish credibility and recognition from day one.
Need for Centralized Experience
Listeners needed a single destination to access episodes, shop merchandise, and connect with the brand.
Unclear Technical Direction
The hosts required guidance in choosing the right tools for hosting, distribution, and online sales.
Desire for Scalable Foundation
The brand needed a strategy and infrastructure that would support long-term growth beyond the initial launch.
Delivering the Right Solution
From the logo design and brand tone to the custom website and technical integrations, every element was crafted to make the launch smooth, scalable, and visually unified.
Full Brand Development
Strategic Consulting
Website with In-Site Listening
E-Commerce Integration
From Concept to Code — Let’s Build Together
Tralemix combines strategy, design, and technology to create powerful digital solutions tailored to your goals. Whether you’re building something new or enhancing what exists, we’re here to make it happen.
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